One is to increase the variety of colors and optimize the product structure. The company has two major series of resilient cookies and crispy cookies, with a total of more than 100 color varieties. The company has passed the quality management ISO system and occupational health and safety management system certification, with a quality index qualification rate of 100%, and has received widespread praise from customers. To maintain brand freshness, companies iterate and upgrade their products based on consumer preferences, launching a new variety every two weeks.

The second is to build e-commerce platforms and expand sales channels. In 2023, the enterprise established Linyi Huoquan E-commerce Co., Ltd., relying on Tiktok, Kwai, Meituan, Pinduoduo, Taobao, etc., to build its own e-commerce platform, with more than 20 team members, more than 20000 e-commerce platform sales per day, and more than 70% of the company's products sold through the e-commerce platform. The third is to empower technology and enhance research and development capabilities. The company continuously improves its technology and management level, and has passed the certification of ISO quality management system and occupational health and safety management system. In order to meet the consumption needs of the middle-aged and elderly, hyperglycemia, diabetes and other sugar control people, the sugar free food series launched by the company has become the company's online celebrity products, which are popular with consumers.